5 Digital Marketing Mistakes – Despite having a wealth of experience and knowledge, most of the marketers still make lots of optimization and digital marketing mistakes. Whether you are the seasonal digital marketer or a beginner, you are likely to make mistakes when undertaking your campaigns and programs.
Below are some of the common digital marketing mistakes and pitfalls and ways to avoid and fix those mistakes efficiently. These mistakes are related to channel optimization, metrics, social media and more.
1. Not Understanding the Target Audiences
The product marketing or branding team designs audience personas which you may use online, but the tech-savvy people spending time online usually behave in a completely different way than what is reflected in the developed personas.
People today make use of different phrases and keywords to describe the desired products when searching online. So, being the digital marketer you have to use a set of language that best resonate with targeted audiences.
You need to use different descriptors at different times based on the audience you are targeting, their place of buying the product and language they use commonly. You need to be attuned to target audiences as this is the option to achieve credibility and set marketing strategies apart from the online competition.
2. Overlooking SEO
5 Digital Marketing Mistakes – Search Engine Optimization is the crucial framework of digital marketing and you are allowed to make use of a different set of rules and methods that can help achieve higher rankings on search results. This will optimize your digital marketing significantly. In general terms, SEO can reinforce the following practices of digital marketing:
- Deliver an optimal website user experience
- Create high quality, original and valuable content
- Conducting market and user research
- Learning the basics of SEO
- Getting to know the web development team
- Creating free Bing and Google Search Console accounts
3. Not Using Social Strategies
Being the digital marketer you can’t simply overlook the significance of social media. Whether it is a paid social media strategy, organic social media strategy or blended strategy, you must include social media into your marketing campaigns.
Social media platforms like Pinterest, Instagram, Twitter, and Facebook are the common places where people tend to spend their time today for socializing. So, it is the biggest mistake to overlook this opportunity.
So, you need to ensure that you are using the full potential of social media platforms to market your products and services. You must include social media advertising on your checklist.
4. Using Similar Tactics for all Channels
Each social media platform is categorized by diversified expectations and audiences and hence the marketing strategy that works on one platform may not work on other channels. This extends to the images, the tone you adopt, offers and times of the day when you post.
You must avoid using the same advertising on paid search and social media channels. Every channel where your targeted audiences are in the buying process and familiarity with your products and brands will vary and hence you need to customize the tactics accordingly.
The ads which work efficiently on one platform may not perform in other platforms and hence you need to customize them accordingly.
5. Focused on Wrong Metrics
Digital marketers are offered with a variety of metrics to choose from depending upon their effectiveness and efficiency. This includes:
- Cost per conversion
- Impressions
- Conversion rate
- Cost per click
- Click-through rate
5 Digital Marketing Mistakes – But you must avoid choosing the random metrics to track. The responses to the marketing vary depending upon the audience makeup and focus on every platform. Keeping this in mind, you must determine the objective for every channel and platform. You need to look for the best and sticking to the earliest option can lead to astray. You need to look at the entire picture and then make the selection.
Conclusion!
Whether you are the social media expert or digital marketing maven, it is human nature to make mistakes. But the biggest mistake of all is not recognizing them and how to avoid them. So, you need to stay updated and learn from the mistakes of other marketers to avoid them while planning your marketing strategies. For more tips and help you must consider seeking help from experts in the field.