There have been lots of updates in Google Algorithms and SEO for past few years and 2020 is not the exception as you are likely to see even more updates and modifications. But, there are some pillars and principles of SEO that remain significant and stronger as ever like quality content, keywords, loading speed and back linking. Advanced SEO Tips and Tricks for Fashion Bloggers may seem to be complicated, but it is all about how much value Google thinks your blog provides to the readers and visitors. So, be creative and come up with unique approaches and SEO tips. Seek help of SEO Consultant in India to implement best industry practices and right techniques to improvise the SERP rankings in 2020.
Apart from basic keyword search tools and SEO tips, there is another deeper and more complex layer of advanced SEO and this guide is all about the advanced SEO tips for the fashion bloggers.
Keywords and Its Significance in SEO
Keywords, as mentioned, are the crucial aspect of SEO and important for the success of the fashion blog. Keywords are nothing but the phrases or words used by the targeted audiences when searching for something on search engines. 
Choosing target keywords for your fashion blogs is important and definitely you must use those keywords that have fair amount of traffic or the keywords that are easy to rank for.
The targeted keyword in your blog is the thing that makes your blog visible to users when they search for that particular keyword. It helps your fashion blogs to show up in search results when people search for the particular keywords. Since the success of the blog depends on the number of traffic it gets, it is important to be visible on top of search results. This is only possible when your blog uses the targeted keywords that have highest amount of traffic.
Finding Targeted Keywords
Without better understanding of target market or niche, you won’t be able to find the targeted keywords. You need to know user’s behaviour and how they are searching for services and products and keywords used for searching particular content. Keywords are actually researched and selected based on a process called keyword research. All the experienced and best seo company in india uses keyword tools to find a variety of targeted keywords for blogs and websites. 
Some of the tools are free, while some are paid services. Some of the dedicated and effective keyword research tools include: Answer the Public and KEYSEARCH.
Simply finding targeted keywords is not enough as optimization of the keywords is equally important. Plus, using the keywords strategically helps your blog to get visibility that it deserves and the major places to use the keywords include Meta Description or Title, one time in first 100 words, header tags and in image ALT text.
The Role of Off-Page Optimization in SEO
According to SEO experts, Off-Page SEO is equally important for fashion blogs. This is basically an SEO activity that fashion bloggers and other blog owners perform in collaboration to increase the ranking of the blogs on search engines. 
So, Off-Page optimization is the next step you need to follow after finding targeted keywords and optimizing the posts. This can help your fashion blog to show up on search results.
Along with off-page optimization, you also need to start getting links to your fashion blogs from other relevant sites and blogs. This process is referred as backlinks. As quality work is important here so it is suggested to seek guidance from experienced seo experts or companies.
DigiExcel, one of the best seo company in gurgaon offers cost effective result driven link building services which can help the fashion bloggers to rank higher in search engines on desired keywords list.
Significance of Backlinks in SEO
Fashion blogs with multitude of backlinks are quite popular amongst the readers and search engines as it signifies their significance and popularity. Backlinks are considered as the sign of confidence by major search engines. They prefer ranking the blogs with maximum number of backlinks on top of search results. 
Search engines consider such blogs worthy to visit and read and hence they are ranked on top of the SERPs. But, the backlinks must be relevant or related to the fashion blogs only. So, focus on including backlinks in your fashion blog from other fashion related websites and blogs to rank higher in search engines.
There are many digital marketing tips that can help you to get backlinks, but not all links are considered worthy to be included in your blog. Including bad links accidentally in your blog may lead to decline in the influx of organic traffic. The thumb rule is that people must focus more on creating creative content that others would prefer to link to rather than focusing more on building links for their blogs. So, come up with some awesome content that is better than what is currently available on Google and this will urge people to link to your blog automatically.
Advanced SEO for Fashion Blogs may seem complicated at times, especially if you are new to the SEO and fashion blogging. But, the above-mentioned SEO Tips for Blogger can help you to come up with creative approaches for the problems and implement the right methods and industry best practices to improve the blog ranking on search engine result pages in 2020.
