Affiliate marketing is a type of digital marketing with which you can earn without applying much effort. Google promotes affiliate marketers and there are several tools that it provides to the markets to promote their business as well. And if you have been wondering how to drive more traffic to your website and increase engagement then there is a way.
Two of the main tools that you can use to earn more sales, get more traffic, and hence earn big are Google Adwords and Google Adsense.
Did you know that out of every 3 dollars that are spent on advertisements, Google gets 1 dollar?
Wonder how the whole advertising thing works for Google so good? If you are into marketing then you must have heard about these terms for sure. These are two of the most popular tools involved in creating and generating revenue from PPC type of marketing. While you pay Google whenever you use AdWords, you get paid on using Adsense. Both of these tools have simple applications. One helps you advertise your brand and business, the other one lets you earn money by letting Google promote its services. To know how they work, let us first understand how they were created and where and why they are used and once we know about it then we can understand how they are different from each other and how they work to promote a brand and generate revenue?
Google AdWords:
It is a tool devised by Google in 2000. It is like an online advertising platform that you can use to promote your services by creating advertisements for your brand. So how does it work? Do you pay for it? The answer is yes. You can add keywords to your ads for which they would rank on Google. These keywords are the words and phrases that will help the users reach you. So when Google displays your advertisement for a particular search result, people will be able to find you when they search for a particular keyword. This is one reason why choosing the right keyword is important whenever you are using AdWords. But there is one complication, there are so many businesses that are wanting to rank for ads with the same keywords as you.
Now, How does Google decide which ads go first? The process is simple. It is decided through bidding and a quality check. You can make a budget that you are planning to spend on an advertisement and set a rate for each click. In case Google finds your ad sending out high bids and satisfying the quality check then you are sure to get displayed on the search results before the featured snippets. You do pay for using AdWords but only when someone clicks over your ad and reaches your website. It is simple. It works on a pay per click basis, so if there are no clicks then you need not pay as well. You can also contact digital marketing companies in India to get your Adwords campaigns started.
So basically what AdWords does is allow you to advertise your product on Google. It lets your ad appear on the search engine for a particular search result and helps to boost your brand visibility too. Google Adsense is somewhat different. While using AdWords you are letting Google earn like a publisher, with the help of Google Adsense you can become a publisher yourself. So in case you have high-quality content over your website which drives a lot of traffic then you can put relevant ads to your webpages and get paid for doing it. This idea introduces you to Google Adsense.
Google Adsense:
This tool was devised by Google in 2003. It mainly allows bloggers, vloggers, and brands who have a presence over the internet to earn revenue by displaying relevant ads. So if you have a website that has relevant content and about 100 unique visitors coming to it every day then you can use Google Adsense to show ads over your web page. You can customize these ads according to your website and according to the relevance as well. While using AdWords for your brand will cost you, AdSense comes to you free of cost, and rather when you use this tool you can generate revenue. Google Adsense and affiliate marketing are the best sources to monetize your web traffic.
Every time someone engages with an ad that has been displayed over your webpage, you receive payment. Google pays you or every impression, click, and much more. So when you use this tool over your website or blog you become a publisher for someone else. You can ask for Adsense over your youtube channel, your blog, and a lot more. For you to receive an Adsense for your website, you must qualify the eligibility criteria. You can visit Google Adsense help and know all about it. You must have a google account to go about with it. So if you are looking forward to earning some money from the comfort of your home then there could be no better option than Google Adsense.
Also read: Website Loading Time – An Important Factor in Seo Ranking
