Four Powerful Email Marketing Strategies – An Email Marketing Campaign without any strategies is simply as a bunch of ingredients without any recipe. So, establishing Email Marketing Strategies is important as it lets you know what you are doing, when you are doing and why you are doing it.
Email Marketing Campaigns have a greater significance for e-commerce brands today as it comprises incredible potential to generate sales for the brands. Email is something that most of the Millennial and customers check at least 10 times in a day; thereby it offers ample opportunities to e-commerce brands to reach the customers via Email Marketing.
But to make your Email Marketing Campaign a successful hit, you must implement the below-mentioned multi-faceted Email Marketing Strategy 2020 which can help you to lead the domain and increase sales significantly.
Double-Open Emails Optimizes the Reach
Simply because your email comprises details of your new launches and products doesn’t mean that it has a higher open rate. Many struggles in such a scenario and all their labor and hard work in designing the email campaigns simply go in vain.
To avoid such mistakes and errors ensure to implement double open email strategies to extend your reach. In double open email campaigns, you can send the same email to all in your Email Platform List who didn’t open the original message. But the subject line of the emails is required to be changed every time.
Sending the same email after 5-6 days of the original email delivery simply urge extra opens and this will further serve as the type of A/B testing. This way the open rate of the emails would be increased by 30%, as confirmed by many specialists in the field.
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Understanding the Right Time for Sending Emails
Four Powerful Email Marketing Strategies – It is undeniable fact that the open rate of your emails would increase when you send them on weekdays instead of weekends, but the time of the day when you need to send the emails also matters a lot.
As per the surveys and researches, the best time to send the emails is mid-to-late afternoon as it has a higher open rate frequency. You may conduct an A/B test by sending the same email with the same content and subject line in three different times of the day. You will find that the highest open rate of your email is around 4 PM or late afternoon.
So, considering this fact the mid-afternoon or late afternoon is the right time for sending your marketing email to your customers. But the best time for sending the emails may vary depending upon the geographical location of the subscribers.
So, you need to run the test to learn about the best time for sending the email and also the right time for the audiences to receive the marketing emails.
Cart Abandonment Must Be Your Priority in the Email Marketing Campaign
Most of the e-commerce brands are now facing a common issue of cart atonement. But in reality, it offers them a unique opportunity when doing Email Marketing for their business. There can be several reasons for abandoning their cart like sending the audiences with a follow-up email to tell them again about what is ready now for checkout and this can help businesses generate the revenue and increase sales.
For other types of Email Marketing campaigns, brands are required to segment their potential customers in a bid to customize the messages in a better way which is crucial for increasing conversions through cart abandonment emails.
It is estimated that about 10% of the audiences who receive cart abandonment emails usually end up making the purchase and this, in turn, will enhance the revenue generation for the eCommerce brand.
Using Checkout of Customers to Increase Email List
One of the most effective Email Marketing Tips to increase the email list is by using the checkout of the customers. For e-commerce brands it is necessary to have a larger email list so that these brands can keep their customers in loop related to their products and promotions.
So, it is necessary that you use strategies to urge the customers to subscribe to your email list and the best time to do this is during their checkout time. At the time checkout when the customer has already made up their mind to buy, they will be interested in sharing their details and subscribing to your email list for further updates and promotions.