Lead generation plays a huge role in any business. Leads turn into conversions and then come in the revenue. Leads are important because they count as the basic requirement for any business to flourish.
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Once you have acquired the leads, half of your problems get resolved but acquiring leads is not as easy as it seems. There are a lot of ways to acquire leads for your business but all these methods need a lot of time and patience. And if you want to increase your brand awareness and boost your brand’s engagement then chances are that you would be going over various social media platforms, creating content, and doing paid promotions. But again, none of these methods make up as a full-proof marketing tactic can get you a good number of leads in a small period of time. If you are looking for a way to boost your website click-through rates, increase engagement and boost your brand’s reliability then there is one place that can help you do it all with great ease. It is Quora.
Quora is one of the biggest American social media platforms that was founded in 2009. It is an online space where people can ask and answer questions related to anything and everything. Each day millions of questions are asked and many more are answered. This is the basic work that Quora does. It allows interaction and answers queries.
But how can it help to increase the leads?
Well, it is simple, there are over 800 million users on Quora that are active each day.
There are many users from all over the world who are searching for different services and looking for answers. There are thousands of topics and discussion threads that you can take part in. It also means that there are users over Quora who have brand-related queries too. So if you join this social media platform and answer the queries related to your brand or services then you can expect to get a good number of leads in a very short span of time and along with that, you can be assured to establish a brand image as well.
Establishing a brand image over Quora is easy and so is lead generation. There are a few steps that you can follow when you want to boost your brand image and increase your brand engagement.
Optimize your profile:
It is very important to update your profile as soon as you log in to the Quora account for the first time. Because an optimized profile can work as important proof that you are someone reliable.
When you optimize your profile you can add some important milestones that you have achieved in your life in the bio section. This information will make you look more authentic and people will find you as a reliable source to get their queries resolved. Thus optimizing your profile will help you build an image and trust among the readers. This step will allow you to have more interaction with your prospective leads with ease,
Answer industry-specific questions:
- When you sign up on Quora you will be asked to choose your interests. You can select the topics that you find most relatable and appropriate to the services that you offer.
- Follow industry-specific topics that target your services. Following topics will make it easier for you to find the questions that you would be looking out for. When you follow a particular topic on Quora, each time a new question related to that topic is answered or every time a new query comes up, you will be sent a notification. Thus, you will neither miss out on any new updates and questions nor you will have to spend time looking for the relevant questions to answer.
- When you follow industry-specific topics you will be able to answer people’s queries and boost your brand engagement by providing valuable and smart solutions to users over Quora.
Build a network with other influencers:
As mentioned previously, Quora works both ways, you can ask and you can answer. When you plan to boost your brand engagement over Quora, you can expect to find many other experts who know a lot about a product or a service. When you have a question in mind, you can tag experts and request them to answer your query. You can get involved in discussions, and build a network with like-minded people. You can refer to those experts in your answers and it will make you come out as more reliable. This step will help you attract more users to your account and thus it will be very easy to generate qualified leads for your business within a short span of time.
Adding useful links to your answer and questions:
As the questions and answers are being asked on Quora, the track links can be shared in both cases. If you are asking questions then you can also put a link to that question. For Example – Which is the best digital marketing company in Gurgaon? So while adding this question the person can also attach the relevant link along with that question. At times people also ask open-ended questions on Quora. When such questions are asked, a lot can be written. But instead of writing tons of content in the answer use it as an opportunity to share your track links with the users. When you answer an open-ended question you can provide the users with useful links that you think are relevant to the question and can help them understand their query better. These can be links to your own articles or the backlinks that refer to your website. This technique will help to boost your website’s engagement. But whenever you plan to include links to your answer make sure to add only necessary ones. Do not overdo track links if you want to build a presence over Quora.
Use Quora analytics to track your daily improvements:
Quora provides each user with a statistics dashboard.
This tool helps you to view the comments, upvotes, number of views, the total number of times your answer has been shared, and much more. This one of the most effective and significant tools that you must look forward to when you want to gain more leads. This tool informs you about how your current account is working and whether you should be making any changes to your strategies or not. This tool will help you know more about your audience and thus if you have a look at it once a week, you will be able to generate leads for your business with great ease.
All these reasons make Quora one of the top social media platforms from where you can easily generate leads in a short time without spending much.