Social Media SEO helps in generating a message that tends to capture the essence of the brand and improves the position on the search engine.
What is Social media SEO?
Social Media SEO is a combination of a brand’s social media and the strategies of SEO that further helps in the company’s positioning on the search engine. It is an instrument about self-transformation and how the company should grow on the search engine.
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How to develop a brand using Social Media SEO?
The goal of Social Media SEO is to capture the positioning platform and give the people the best essence of the brand.
If you showcase your brand, it will show how the company tends to work in all directions of the culture of the employees that work there.
Showcase your brand’s value consistently
The social media SEO strategy should be digestible and very clear and the true values of the brand should be seen. Every word that is written on a brand’s social media matters and affects the people.
For example, BMW uses the phrase, “ultimate driving machine”, and for Disney is, “fun, family entertainment”. These two iconic brands have simple, short phrases. And these phrases are used by the company in different ways on their social media. Therefore, whenever you search the brands’ phrases, the company name would pop up on the search engine. This is how the uniqueness of your brand helps build strong Social media.
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Social media is built to last
If the brand grows and transforms, the voice of the brand also reaches out to the world. Therefore, the strategies of social media can change according to the position of the brand in the market.
It is important to know that social media SEO strategies do not change or come and go with the change in trends. Instead, these strategies are built upon values and beliefs that last for years.
The strategy that is created should reflect the brand that you are putting out on the search engine and is relevant in today’s time.
Nike’s ‘Just Do It’ social media campaign features the ex-NFL quarterback Colin Kaepernick. This represents boldness, decisiveness, and doing what you want to. With Nike celebrating the campaign’s 30th anniversary, this attracted several customers and helped them increase their rankings on the search engine.
Revolutionize your brand
A good Social Media strategy can help the brand to stand out and is competition worthy. It tends to invoke good conversations and motivates the employees, clients, and all partners. From consumer experiences to all the high search engine rankings, the brand would shine and would create a good social presence.
Social Media examples
Here are a few really good examples of classic Social Media SEO –
The Social Media of Nike
Nike started its social media campaign to build its search engine ranking:
Just Do It is Nike’s famous social media campaign.
This social media strategy emphasizes maintaining the authenticity of the brand.
These strategies help in showing why the brand is famous in the market and on the internet world and Nike is famous for the athletic products it sells.
Social media of Apple
Apple is a very famous brand and it got its popularity due to its design thinking. The hardware products of Apple are designed differently and cannot be matched with any of the other products. The main reason for its success is that the brand can act on different opportunities on social media in the best way possible. This is one of its strategies to maintain its ranking on the search engine.
Starbucks social media strategy
The strategy of Starbucks is – To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time.
Starbucks follows a very simple strategy – to make people want their coffees. The brand introduces different styles of coffees and cakes for its customers on different occasions. Their strategy is to add some kind of twist to their drinks.
For example, when Starbucks introduced the Pumpkin Spice Latte drink, social media took over.
The experimental aspects of the brand have been very useful for the brand as it works for them and the customers enjoy it.
Conclusion
Social Media is an important aspect to grow the brand for any company. A company needs to create its presence on social media to reflect upon people’s daily lives. There are companies (mentioned above) that have created such a strong social media presence that anything they do comes on the top of the search engine. This is how effective Social Media SEO is.
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