Watching videos is one of the most popular ways of learning. The number of people all across the world who tend to watch videos to learn new things or for the sake of entertainment is huge. Stats show that this number is growing exponentially and there is no way that it is going to come down in the upcoming years. This is one main reason that makes youtube videos so popular.A video is a more profound way of educating people.
Science claims that visuals appeal to the brain. The way the brain interacts with colors is fascinating. Visuals seen by human eyes remain in our memory for a long time.
When we watch a video, it not only educates us or entertains us but it stays with us for a long time. When you make videos about your services, you reach a wider audience. It is one of the best ways of boosting your brand awareness and targeting the right audience. While making a YouTube channel is a cakewalk, getting more views and growing new subscribers is not.
And if you are looking for some best ways to boost your subscriber count and increase your views, then here’s how to go about with it.
Content is the king:
Content is indeed the king. It is the content of your video that decides whether you are going to survive in the market or not. If you are generating quality content that intrigues your viewers consistently, then you can expect a boost in your fan following.
But the question is, how do I know if I’m making quality content or not?
It is simple. YouTube has a few great features that allow content creators to know whether they are doing the right thing or not. The best way to do so is by using YOUTUBE ANALYTICS. It is a tool devised for YouTubers. This tool allows YouTubers to have an insight into their audience. With YouTube Analytics, you can know what type of crowd is watching your videos. For how long is your video being watched? Your videos are popular among which age group? You can check your real-time views and a lot more. Through YouTube analytics, you can understand more about your audience and deliver what they want.
Get a catchy title:
The second most important thing is the title. It decides the number of viewers who will engage and interact with your videos.
Ever heard about clickbait? Ever watched a video because the title was too intriguing? A title that makes you scratch your head in bewilderment. A title that cannot be ignored. A title that you’re too curious to not click upon is called clickbait.
Make sure that whenever you are making a video, give it a unique and catchy title. This step will help you gain more viewers for sure. A clickbait title catches more attention and hence will grab you more views too. In order to rank your video, you can also add your targeted keywords in your title.
Create a perfect thumbnail:
A thumbnail is like the display for your video. It is important because it introduces your audience to what your video will be about. It is the glimpse of the product, service, or skill that you would like the viewers to know about. It acts as the face of your video which helps to introduce your audience to the topic. A thumbnail determines whether a viewer will click further and engage with your content or not. To create a good thumbnail for your vlog you can take a screenshot from your video itself, include pictures, texts, and art that has relevance in regards to your video. Do not forget to optimize your thumbnail. 
Optimize your Youtube channel:
It is not new that whenever you search for something on Google you also get to see the video results for it from Youtube. This is one main reason why you must optimize your youtube videos and even your youtube channel. Optimizing your channel allows you to make it available for the people who are searching for the desired service over Google. If your video ranks over Google, chances are that you will gain a big audience without any trouble. For that to happen, you must ensure two things.
- Am I displaying quality content over my channel?
- Have I optimized my Youtube channel?
It is simple to optimize your channel for online searches. To do so, you must add an attractive description in the ABOUT section on your Youtube space. Make sure to add some important keywords that would relate to intent. Add similar keywords to your videos and thumbnails. Use calls to action buttons, end screens, and do not forget to add relevant tags to your channel. This is a way to go when you plan to optimize your channel.
Make a result-oriented playlist:
All the YouTubers categorize the content that they like and that they make, into different playlists. Most of the time, you can find playlists that are arranged by titles. For example, if a youtube channel deals with digital marketing, you might find the playlists like- “Content Marketing”, “Advertising” over their channel, etc. Instead of giving your playlists general topics, create playlists that are organized by outcomes.
For that, you need to have a complete know-how of who is your target audience and what type of audience comes to your channel. What your audience wants and when they visit your channel what kind of outcomes they will be looking for. In case your channel deals with marketing and most of your videos are regarding SEO, Google rankings, and much more than creating a playlist with the title “How to appear in the featured snippets on Google?”. This type of playlist is known as a power playlist.
Through these steps, you will be able to gain more subscribers and followers in a short period of time only. Do consult with one of the top digital marketing company DigiExcel by calling: 9718145900