Web designing is the practice of creating and decorating a website so that it can provide relevant information to the viewers. Therefore, while designing a website the web designers must keep information regarding the target users, the information conveyed through it and the SEO factors required optimizing the website.
The site should be attractive as it serves as the first impression tom the users. It should display the information in such a way that it binds the readers. Not only that, a neat and attractive design also helps the search engine to optimize your site.
For example, if your site is designed in such a way that it has a lot of interlinked pages it helps the users and leads to more viewing.
Pictography describes better
Pictures always attract people more than text. Therefore, if your websites comprise only of text, it becomes boring for users to go through. Nowadays people don’t have enough time and patience to go through elongated body contents with text.
Therefore, it’s always a good idea to incorporate images and pictures of the relevant topic you are trying to inform. There are, however, few websites which require text and are considered very important as government or legal sites.
An example of how pictures can increase your sites rating is, a picture of pan fried chilly chuckle with the name can suffice the purpose of explaining your readers about pan fried chilly chicken in the text.
Websites should be SEO friendly
People today appreciate websites with more clarity. Nowadays readers are always in a hurry and they surf internet usually to get information for a particular topic than to gather knowledge. Therefore, if your website is not clear or readable enough to the users, even if it provides the right information, would not be appreciated.
Moreover, the web designers should design the websites in such a way that the pages can be easily crawled by Google crawlers and spiders which lead to better SERP. If the page is designed in ways which tamper the search engine navigation mechanism, then it will lose its visibility to the users, however, great design you have implicated.
Designing should help in branding
When you are designing for a particular business or corporate entity you must highlight the brand logo or the name. This is because these sites are designed for marketing and branding purposes. These websites further make an impression in the minds of the consumers which result in the customer base proliferation and better business opportunities.
A good design will give a good impression about the company, hence better sales or more service clients. For example, you are running a college with the name of the brilliant minds institute. Once your website is attractive in design and easily accessed, many aspiring students will view your website.
Speedy pages are better than the attractive ones
The websites designed should take minimum possible time to open for readers. This is possible if these pages are downloaded easily. This very reason resulted in more sage of jQuery or JavaScript over adobe flash in web designing. Flash designed pages have greater file sizes, hence are difficult to download though they have great designs with inbuilt animations as well.
JavaScript or JQuery, on the other hand, are simple crisp, and easy to use with greater speed thus, become more popular.