Every day a new business pops up, thereby heightening and inflating the competition for the reader’s attention. Following and implementing the latest SEO Trends can help businesses to meet the specific requirements that Google or major search engines use to rank the website on SERPs.
Search Engines like Google keep on changing and updating their search algorithms every year and most of the changes are minor but it can significantly affect the search ranking of your websites. Below are some of the latest trends in SEO that you must use in 2020 to stay atop.
It has been estimated that about 35 million voice search queries were recorded alone in 2019 and the data shows that 30% of mobile queries are solely voice searches. So, voice search is becoming quite a popular trend in SEO today and more and more people are typing search queries the same way they speak. Most of the search queries are quite specific and long tail and users look for a precise answer to their questions.
Voice Search
The users that search for long-tail keywords are in the consideration phase and they are more likely to convert into the sale as compared to those who are in the awareness phase. One of the best Digital Marketing Tips is that you must implement bullet lists that have the probability to increase the ranking for voice queries. Since most of the voice queries are local, you must focus on optimizing the website for local SEO mostly.
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Featured Snippets Continue to Dominate Search Results
Featured Snippets are basically the summary of the answer to search quires. Featured Snippets are actually displayed by Google on top of all SERP results even above the organic ads and paid ads. Featured Snippets have been around for many years and this has caused significant changes in Google SERPs.
Almost half of the searches lead to no click and this is because users simply get the direct answer to their query from SERPs. So, the Featured Snippets have a higher chance of getting more traffic as compared to the first organic search result.
So, being the digital marketer you must focus on question-based search queries as well as keywords. You need to use the question from the “People Also Ask” section because it offers insight into relevant questions for a deeper answer.
BERT is the New Trend to Stay Here Now
Bidirectional Encoder Representations from Transformers or simply BERT is the new trend that allows marketers to train their own question and answering system digitally. BERT is the major change from Google implemented on its search algorithm after RankBrain back in 2014. BERT is here to impact 1 in 10 queries and digital marketers who implement the BERT model have a higher chance to rank on the 1st page of the featured snippets in SERPs.
BERT will also have a higher impact on the traditional queries where prepositions matter a lot for the search query. The websites can’t be optimized for BERT as Google uses it to improvise the understanding of the natural language. However, marketers can optimize the website for the intent behind the search queries because it is quite crucial to go for intent matching when it comes to creating successful content.
Digital Experiences for People
The highest number of companies are now switching to a digital-first approach as they believe it as one of the Best SEO Practices to improvise customer experience and this leads to revenue growth in the long run.
The loading speed of a page is an important ranking factor and despite having great content your page won’t rank higher if it loads slowly. All leading businesses have already understood that developing long term relationship with their patrons depend on customer experience which also affect search ranking.
So, to offer the best user experience businesses need to wear the shoes of visitors to understand the roadblocks causing poor experiences. Avoid using complex words that are hard to understand and lack of clarity in the messages also enhances the bounce rate and this impacts the SEO results of the website negatively.
Focus on improving user experience so that information they need can be found easily and ensure to make it easier for visitors to proceed for the next step.
Video Marketing is the New Trend in SEO
Google appreciates video marketing and it is becoming a crucial part of Top SEO Trends for 2020 and many businesses have started using video marketing already. Videos are 60 times more likely to show up on the first page of search results than plain text websites and about 65% of universal searches on Google include videos.
So, ensure to create YouTube Videos that support all your existing content. This may not guarantee first page results but your website is likely to have a higher number of web traffic when Google starts indexing your video.
Embedded videos on the website help generate more web traffic and ensure to optimize the videos to the blog’s width. These were some of the latest trends of SEO that you can use in 2020 to stay ahead and rank higher.