If you are planning to launch an app and want to know how to boost your app downloads then here’s a complete guide that will give you sure-shot results in a short period.
Launch a website and blog for your app:
Content has been a king and will always remain as the best marketing strategy for subtle promotion. When you create content and post it online, you target the audience which you think could be your future customers. When you launch a blog for your application, you can post a lot of things that your audience should know about your app. From tutorials to general trivia, from the exclusive features to “how to use” guides, a blog can include anything. The fact that a blog can answer all the questions that your prospect users might have in mind makes the idea of blogging even more vital.
A blog can create awareness about your application and help to boost your app downloads. Launching a blog and a website for your application is a very important step if you want to increase the number of downloads. One main reason behind this strategy is that when you have a website, you can reach a larger audience through search engines. A website that is optimized for Google can bring your app engagement, increased number of downloads, and popularity.
Optimize your app over the play store:
If you want to increase the number of downloads for your app then make sure that it has a user-friendly design and is optimized to run over the PLAY STORE. Now if you have questions in mind like-
What does it mean to optimize your app over Google play? How should I optimize my app over the Play Store?
Then here’s how you can go about it-
Optimizing an app over google play would mean that you are making it available for your target audience. It is important that you optimize your application over Google play as it will allow the right audience to find your application over the play store.
So whenever you want to optimize your app then you must follow this process-
Use target keywords: While introducing your app over google play store make sure that use the right keywords and categories as they will determine your target audience. The right keywords and cautionary selection of categories will help you reach the right audience.
Choose the right icon and title: The right title for your app is going to decide whether the audience would want to engage with your app or not. A catchy icon will do the same thing. A catchy name and icon often make a good first impression over users, and if you want to attract and retain an audience then make sure to excel in these two things.
Ask for reviews: Reviews are important to improve the ranking of your app over the platforms like Google Play. Authentic and positive reviews will boost your reliability and rating in the market. It will further influence more audiences to try your application. Reviews are significant for app builders because they give you a clear picture of what your app leads in and what your app lacks. Most developers bring about changes in their applications and reviews play a big role in this whole process. Reviews and testimonies allow you to know what additional features can make your application more user-friendly and enjoyable for the users. It also gives the users an opportunity to interact with the developers and share their experiences. When you receive positive reviews over your website you can easily get featured over Google play store and many other places further increasing your reliability and downloads.
Take the help of social media influencers: It is a fact that if you want to increase the number of downloads for your app then you will have to make sure that you spread the word about your application within large masses. The larger the number of people who will know about your application, the more people will want to try it. Especially when they get to know about it from their favorite influencer. Most brands take the help of influencers to promote their services and increase their brand awareness. In present times this strategy proves to be one of the best ways to boost presence because social media influencers have these three things-
- They have a face value.
- They are reliable and people trust them.
- They have a huge following over social media platforms.
So when a social media influencer talks about your application or service, you can expect that the word will reach the masses within no time. More and more people will be curious to know about your application and try it. And this is the main reason why you can trust influencers to up your promotional game.
Create tutorial Videos: All through these years, we have noticed that online platforms like Youtube have experienced exponential growth in the number of active users. This fact is perfect proof of the statement that people prefer to watch and learn through videos. Videos make up the best option when you want to reach the masses.
It is a fact that humans retain visuals for a longer time.
When you create tutorial videos for your application, chances are that you will reach a wider audience and you can expect a larger number of downloads as well. Videos are the best way to gain engagement for your apps. Putting out a video on your Google play store page and even over Youtube can do wonders for your app. The best thing about putting out a video of your app over Youtube is that you will be able to track the number of users that are engaging with your content with Youtube Analytics. This feature will provide you with an insight into whether people are genuinely responding to your application and liking the service that you are providing them with or not.
Get featured on Google play: When people are looking for new apps to download on their phones, they usually tend to psychologically divert more towards the apps that are marked as EDITOR’S CHOICE over Google Play. After all, who does not like the best user experience over their smartphones right? People find this tag more reliable and when you get featured over Google Play you can expect to attract a large audience to your application. Now the question is that,
What does this Editor’s Choice tag mean and how can your app get featured on Google Play?
The editor’s choice tag is a way in which Google categorizes the best apps that are present for a particular category. These apps are known for top quality user-experience, a 4.5 plus rating, and thousands of downloads. You can get featured on Google Play and it will surely grant you an increased number of subscribers. The best way to get featured is to have your application optimized. Once your app is optimized, done all the bug fixes right then you just have to gain a set number of downloads and a rating of 4 stars or above. When you gain a considerable number of followers and positive feedback from your present users then Google Play will give your app an editor’s choice tag for its performance and user experience.
Do let us know if you are looking for the best digital marketing company in Gurgaon or near you for app development or any digital marketing services by calling on 9718145900.