SEO – Search Engine Optimisation. It is one of the most important and useful aspects to build a website. You need to involve planning, strategizing, and so much more to get the right ranking for the website. This can be done by including the best SEO company in India for helping you and planning the right strategy for your website.
So, what are the SEO strategies that you should use to improve the ranking of your website? Let us see –
Marketing research
Developing research plan
If a company’s website wants to know or wants to research something, the basic step is to develop a research plan for its users. Research planning can be done in the following ways –
- Data sources –the researcher collects the data from the primary or secondary source or maybe from both.
- Research approaches – here, the secondary data is available easily, but to find Primary data, another research is conducted –
- Observational research
- Ethnographic research
- Focus group research
- Survey research
- Behavioral data
- Experimental research
- Sampling plan – the researcher then has to make and design a plan where he needs to decide the following –
- Sampling unit
- Sampling size
- Sampling procedure
Information collection and analyzing information
- Information collection
At this stage, the researcher has to go with certain methods so that he can collect information. This method is a bit difficult because while questioning the people/respondents about the company’s website, they might be biased, not available, or not willing to answer the questions.
- Analyzing data
After the first step, i.e., collection of information, the next step involves analyzing the organized data. Statistical techniques like computing averages or measures of dispersion are used to analyze the data. This is to understand how many people like visiting the company’s website and what are the things that they like.
Present the finding and decision making
- Present the findings
In this step, the researcher has to present his research on fronts of higher management like the CEO, Managing director, or the Board of directors.
- Decision making
The last step is where the higher management decides to stock the findings or discard them.
Example: Coca Cola
Coca-cola, the biggest beverage company, revealed that they spent around $120 million to conduct market research from the year 2010 – to 2015. The company also claimed that it is important to do this as the taste of the people keep on changing, therefore, the website, which plays an integral part in the business, needs to always rank well on the search engine.
Did you know?
Several brands are looking deep into customers’ minds and their needs. Companies like Toyota, Ford, North Face, and P & G have taken out methods that have made it easier for the customers to use their websites and rely on them.
You can find an SEO service company in Gurgaon to get good SEO services.
Customer attraction
Marketing funnel
This funnel recognizes the percentage of the potential market during the decision-making process. Every customer has to pass through all the stages to become a loyal customer. This marketing funnel further tells the importance of having new customers and how to maintain the old customers.
The marketing funnel helps in bringing valuable customers to your website. This further increases the SEO rating of your website on the internet.
Attracting customers or customer attention
Companies have new ideas and promotional campaigns to attract new and fresh customers to their official website.
The company needs to have good plans and strategies to attract new customers –
- Conducting a contest on the website
- Increase the use of social media to connect to people
- Improving the website’s SEO
- Offering several discounts and deals to the customers
- Interact and retain good loyal buyers
- Associate with complementary business
- Taking the customer reviews seriously to establish trust
Building customer value
Traditional organization vs Modern organization
- Traditional organization
According to the traditional organization chart, the managers believe that the customers are the only ‘profit center’.
- Modern organization
In this organization, the basic question is what does the customer likes or wants. In the modern organization, the customers come on the top, unlike the traditional organization, where the customers are at the bottom.
Most companies follow the modern organization method. For them, the needs and wants of the customers are important. Therefore, a website that is easy to use and has the right thing that they are looking for can build a strong customer value for your company.
Example: Listening to customers
Tesla, the biggest electric car company’s CEO, Elon Musk reached out to the users of Tesla through Twitter and took their suggestions to make changes in his brand.
Once the customers felt heard, they visited the website of Tesla more often to see the new changes in the brand. This SEO strategies builds the brand and helps in gaining customers.
Customer satisfaction and monitoring satisfaction of Customers
Benefits of satisfied customers
If a company’s website can satisfy the customers, it can in return have a lot of benefits like –
- The loyalty of the customer towards the product that you are selling
- Continuity in buying old and new products
- Less sensitive towards the product
- Talking positively about the company and the website
- Not paying attention to the competitors of the company
- Can neglect a few unsatisfied moments from your website if the base is strong
- Potentially costs less to an old customer
Monitoring satisfaction
Different companies try to identify different factors that bring satisfaction to a customer. Based on these factors, companies make the required changes in their ways of handling their website and the operation of the company to improve their ranking on the search engine. Smart companies measure customer satisfaction regularly because it is an important aspect of the company’s website.
Monitoring satisfaction – methods
There are a few methods to understand whether the customer is satisfied or not –
- Regular repeat orders
- Referrals by a regular customer to other people
- Conducting customer satisfaction surveys
- Reviewing the complaints
- Mystery shopping
Conclusion
SEO strategies – Having a website for your company is a good marketing technique for your business. But your job does not end over there. You need to understand the needs and wants of the customers to make sure that your website fulfills them. Therefore, make sure you follow these SEO strategies to understand the market and improve the ranking of the website!
Also, check out DigiExcel – a digital marketing company Sohna road, Gurgaon. A company that is an expert in helping you to rank your website well on the SERPs.