How Do SSL Certificate Affect SEO?

SSL Certificate Affect SEO – If you are running an online business for some time now, then probably you know the significance of an SSL Certificate or Secure Sockets Layer. SSL has become an international standard across the website and all websites are using it today.

Regardless of the size of business and its websites, SSL is widely used for the purpose of security and SEO Services. There are many security insinuations that come when you avoid installing an SSL Certificate. Apart from this it also adversely impacts the search rankings and SEO of your website. 

What is SSL?

SSL or Secure Sockets Layer is the most commonly deployed security protocol on websites. This is the type of protocol that offers a highly secured channel between the two operating machines over an internal network or internet. Today, in this internet-focused world, SSL Certificate is mainly used when website browsers need to securely link to web servers over intrinsically unsecured internet. SSL is the transparent protocol that demands little interaction from the end-users when developing secure sessions over the internet. 

What is an SSL Certificate?

SSL Certificate is basically the safety and security accreditation that is offered to a website to ensure users that all their sensitive personal information is safe when browsing the website. When browsing any website or internet, SSL Certificate represents itself as the security device or green address bar which you are displayed by URL. Most of the websites are using it today to ensure higher security for the visitors and get higher rankings on search results.

Consult with a top seo company in gurgaon on SSL effects on website ranking for more detail.

SSL Certificate Affect SEO – There are different levels of SSL Certificates with varying levels of security and protection and the SSL Certificate Cost varies depending upon the level of security you have opted for. With the increase in business, there are also increments in security breaching and online theft which are making providers and consumers anxious and worried. This is where SSL Certificate comes into the limelight by offering peace of mind to both the parties and ensures the security of all sensitive details that are transferred online.

Why Do We Need an SSL Certificate?

As mentioned, SSL Certificate is the most crucial section of the data encryption process and it makes all transactions over the internet secured and safe. It works as a digital passport that offers precise authentication to safeguard the integrity and confidentiality of website communication with the browsers. If you are into Digital Marketing Online, then ensure that your website has an SSL Certificate to offer safety and security to the visitors.             

The role of the SSL Certificate is to begin secure sessions with user’s browsers through SSL protocol and without SSL Certificate no secure connection can be developed. So, it digitally links the company’s details to cryptographic keys. Businesses that are involved in e-commerce must install an SSL Certificate on their website server so as to ensure the safety of the company information and customer details and also to secure all the financial transactions.

How Does SSL Certificate Works?

• When the user’s browser attempts to access the website secured by SSL Certificate, the browser and web server establish a connection secured by SSL using the process called SSL Handshake. But this process is invisible to users as it occurs instantaneously.
• The browser and server request the webserver it identifies itself. 
• The web server will send the browser a copy of the SSL Certificate.
• The web and browser will cross check the certificate to check whether it trusts the certificate or not and it sends a message to the browser.
• The web server sends the digitally signed acknowledgment back to start an SSL encrypted session.
• This encrypted data would be shared between the browser and the website server.  

How Many Types of SSL Certificates Godaddy are There?

There are three different types of SSL Certificates, of which the most commonly used certificates are Extended Validation and Organization Validated Certificates. These certificates are highly preferred as it offers strong encryption technology to customers and heightened identity assurance. But don’t expect to find SSL Certificate Free online as it comes with a cost. The different types of SSL Certificates are:

• Extended Validation Certificate.
• Organization Validated Certificates.
• Domain Validated Certificates.   

How SSL Certificate can Help Boost SEO? Apart from security protocols and functioning, SSL Certificate can also help boost the SEO of your website. SSL must be installed on websites as per the algorithm of Google and it uses it as a ranking signal to rank the websites of search results. Almost all certificates come with a cost, but you may also find the Best Free SSL Certificate online if you search intelligently.