Keyword search is among the important SEO techniques and it plays a crucial role in content marketing strategies. Selecting keywords appropriately ensures that one targets the right audience as well as increases organic traffic and the site’s ranking. However, with the numerous keyword research tools available, it can be quite problematic to find the right one to best suit the needs of your project and better still if it is free. In this blog, you will discover the list of the best free keyword research tools in 2024 and how to use them to establish a sound keyword approach.
To answer the question let us see why keyword research plays an important role in the process of optimizing a Internet site for search engine.
But let us first look at why keyword research is an important factor when it comes to marketing in the digital space
Keywords help:
- Improve SEO: However, by properly identifying the phrases that your target audience is likely to use in their search on search engines such as Google, you have a high likelihood of belonging to the ranked list.
- Boost Traffic: Another way of getting more visitors to your site is through proper content marketing in the relevant keywords.
- Understand User Intent: Skillful researching for keyword makes it possible for one to understand what really users are in search for hence enhancing creation of content.
- Enhance Conversion Rates: In this way, using specific keywords you attract an audience that can be easily transformed into a client.
Now, it’s time to review the top free keyword research tools that will be popular in 2024
- Google Keyword Planner
Overview
Google Keyword Planner is one of the most popular tools, which is used for keywords identification. While initially developed for advertisers participating in the Google Ads platforms, it is extremely useful for SEO as well. The tool gives data from Google meaning that keyword results are genuine.
Key Features:
- Keyword Search Volume: You are able to obtain search volume data, average monthly searches, and estimated competition.
- Keyword Suggestions: As such, it offers suggestions for related keywords that helps expand the use of the keyword strategy.
- Geo-Targeting: Region based activity contains keyword data according to the specific locations.
Why It’s Great for 2024:
Since it is a tool owned by Google it is a great tool for identifying the popular keywords from the actual search. It is particularly valuable for those who are targeting both, PPC campaigns and SEO at the same time.
- Ubersuggest
Overview
A free tool for keyword search is Ubersuggest which was created by Neil Patel The tool is very easy to use. It helps uncover new keywords for your site and also passes information on your competitor’s activities. It is SEO for beginners and experienced persons because of which it has been compiled through a number of years.
Key Features:
- Keyword Overview: Collect information on search volume, competition level and CPC in other words the cost per click.
- Content Ideas: Gives a sneak view of what is being submitted and ranking for the particular keywords.
- Competitor Analysis: Identify a number of key phrases other websites in your niche are targeting and optimize your approach based on them.
Why It’s Great for 2024:
Ubersuggest is still active and even integrating new characteristics which makes this tool useful for keyword research, site inspection and even for checking the competitors while offering all these services for free but with limited searches. It would be helpful for the marketers who don’t want to deep dive much into the topic, but require generalized knowledge about it without paying a very high price.
- AnswerThePublic
Overview
AnswerThePublic is a quite specific tool which provides the analyzed keyword data in the form of questions, prepositions, and comparisons. This is particularly helpful in terms of identifying and defining user objectives and coming up with content that will respond to the user’s inquiry.
Key Features:
- Question-Based Keywords: It assists in finding out what people most frequently ask concerning your chosen keyword.
- Content Ideas: People can apply it to brainstorm topics for their blog, ideas for FAQ page, and much more.
- Visual Keyword Cloud: Shows the results more in the visually pleasant manner and provides a rather unconventional perspective on the keyword analysis.
Why It’s Great for 2024:?
AnswerThePublic is perfect for everyone who wants to create content based on questions people are searching for. For the same, we expect that in 2024, this tool will remain quite suitable for those users who plan to concentrate on the production of quality, niche-oriented content material.
- Keyword Surfer
Overview
The second tool that is available for free of charge is a Keyword Surfer, which is a Chrome extension that reveals keyword search volume and suggestions in your browser when you are using Google search. It is a handy feature when it comes to momentary and flexible keyword searching that doesn’t require the user to go to an extra site.
Key Features:
- Real-Time Search Volume: Gives the number of time people searched for your specific keyword and other related keywords as you type on Google.
- Keyword Suggestions: Hooks keyword variations and similar phrases to expand your approach.
- SERP Analysis: Looks at the most popular pages and indicates the word, backlinks as well as traffic count.
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Why It’s Great for 2024:
Keyword Surfer is an ideal tool for fast and efficient keyword analysis and that is why it is useful for marketers who visit Google and need to get certain information. It is useful as a tool for SEO and currently offers a number of free features which can be easily applied in practice.
- Soovle
Overview
Soovle is a free web service which search term suggestion andALER collections keywords from Google, Bing, Yahoo, Amazon, and others. This is a perfect tool for developing keywords for all type of platforms.
Key Features:
- Multi-Engine Keyword Research: This way you can get all your keyword ideas in one place from Google, YouTube, Amazon, and even Wikipedia among others.
- Customizable: You can look only the specific search engines for the corresponding keywords.
- Simple Interface: The tool is easy to use and as the maps are produced it is possible to see the results in real time.
Why It’s Great for 2024:
Overall, Soovle can be particularly useful for those who are seeking for more options in terms of the keywords they are going to target across the Web. So whether you are blogging, making videos for YouTube or social media or selling something on Amazon, its multi-engine support makes sure you are not missing out on any of the keywords.
Conclusion
As with all aspects of SEO, keyword research is essential, and even although many tools are expensive, there are numerous high-quality free ones in 2024. If you are looking to go deeper into the engine for more distinct keyword analysis, question-based idea generation or even conventional quick ideas from Google Autocomplete, then the above best tools will help you develop a sound keyword strategy that is sound and cost-effective.
The best tools for freelancers include Ubersuggest, as well as Google Keyword Planner, which provides an easy way to start with keyword research. While general keyword research tools include Ubersuggest and the Google Keyword Planner, the advanced and focused research tools include AnswerThePublic and Soovle for content development ideas for long-tail keywords.
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All in all, it is up to you to choose the best tool which will meet your requirements and objectives.