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Why are chatbots a must-have for business and how to build one?

Most of the commercial dealings have shifted from physical platforms to online platforms. Be it businesses, marketing, or selling your services, everything takes place online. The Internet allows you access to space where you buy and sell any service you need at your convenience, at any time of the day, and from anywhere. Everything is available online and the technology has become so advanced that you can avail the services, get your queries answered and do much more with a few clicks. So for this adding digital marketing services to your business is the most important aspect.

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Now the question is that whenever you plan on availing a service online or even if you are the one who is providing a service, then there will be people who will have queries, who would want assistance regarding the services?

And because both selling and buying have become global affairs, some users come to your website to get services from different places belonging to different time zones. In such a scenario, where a huge crowd is coming to your website, it can be difficult for human assistants to be available to resolve everyone’s queries.

This is what calls for the presence of chatbots. 

Now, the question is what is chatbots and how does it work?

Chatbots are AI-powered robots that can resolve the queries of the users who visit your website. These chatbots do not get tired and they act as an attachment to your website which can be active 24/7. Thus, no matter what time a customer would require assistance, the chatbot will be there to help them and answer their queries in the best possible manner. In the recent scenario, more and more websites are introducing chatbots to their websites. The main reason behind this is that chatbots can provide quick resolutions to similar queries. They are very cost-effective, easy to create, and also help in saving the human resources of a company or a business.

There are two types of chatbots: those who work through machine learning and those who work on set rules or guidelines. Machine learning chatbots are AI-powered bots known to be more advanced than primitive ones as they develop themselves over time. 

So if you are looking for ways to make a chatbot for your website then we have some steps that you can follow and go about it.

Decide the purpose:

To create a chatbot, you need to be specific about its purpose. Once you know the duties that you want your chatbot should perform, you can easily give the right commands to your chatbot hassle-free. Note that chatbots absorb the data and responses that they receive and accordingly you can change the way that they respond to the queries. So initially when you make a bot, it will be very primitive and basic. At first select free common topics that you think most customers would want to know about and then add the solutions to those queries.

Choose a platform:

Whenever you plan to create a chatbot for your website. The first and the most important step is to choose a platform that will allow you to make a chatbot with minimum coding. Several online websites allow you to sign up and make a chatbot for free. While selecting a platform make sure that you give a background check about it. This will include the reviews, the user base, and their feedback, etc. Apart from that, you must also make sure that the platform is simple to use and secure. Some of the excellent examples are Botsify, beep boop, chatfuel, and many more.

 

 

Test your chatbot:

Once you have given all the instructions to your chatbot, added the dialogues, NLP plug-ins, etc so that it can start a conversation, then it is time to test your chatbot. It is through testing that the chatbot will be able to collect more data and improve itself. To do so, you must take the help of ten to fifteen people and ask them to use your chatbot services. When they make a conversation with the chatbot, at first, there will be dead ends but you can then add new modules to your chatbot and improve it. You can create new links between the conversations and that is how your chatbot will be able to answer most of the queries. Once you have perfected the bot, you are ready to launch it on your website.

Make a script:

This is one of the most important steps that will determine how good your chatbot works. When you create a dialogue for your chatbot, it helps to set a goal for your bot and gives an idea of the queries that can be resolved. When you make a script it gives an idea to the bot about the kind of queries they will be dealing with and how to give a reply to the user.

Adding logic to the conversations:

Now that you have added the basic dialogues to your chatbot’s data, your chatbot must be able to understand the user intent, analyze the query received and answer it. For that, the chatbot must be able to combine the inputs and create suitable responses. The natural language processing plug-ins will help you do just that. You can use plugins like Google search API to have a flawless experience.

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