Those days when people used to read articles or look up the internet to find answers have gone big time. Now a huge chunk of the population believes in acquiring quicker and faster solutions. Video marketing is one such way to boost your brand engagement. We all know that visuals have a better effect on us both psychologically and memory-wise. Video marketing thus makes up one of the best strategies to promote and market your product or service, to bring the right crowd on your digital and social channels, educate your consumers and customers, and reach your audience in a brief time.
Educates the user:
The modern customer wants to see the product in action. They do not just want to be introduced to something and left alone, to discover it on their own. They want to have a complete know-how of it. They want to know how they can use it and get benefit from it. This is why most researches that take place online are related to how to, what is, how can, and where to questions. Through many types of research, over time, marketers have found out that half of the Youtube crowd spends time watching how-to videos and tutorials for various things. Having said that half of the youtube crowd is that of dedicated learners and knowledge seekers, it becomes easy to use videos to spread the word about your business. When you put out a short story, a DIY or a how-to clip is on platforms like youtube, Snapchat, Instagram etc, chances are that millions of people will view and engage with your message and that too within a few minutes.
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Easy to absorb:
Visual content is very easy to absorb. Most studies state that a normal human can retain up to 10% of the information for the next three days after reading it but if a message comes along with visuals the rate of retention increases by 50 %. Which is huge. It happens because the brain responds to visuals differently. When you see a graphic, you can denote it or relate it with other things, the colors, and visuals present in videos help your brain retain a message or information for a longer period. A brand can foster its customer base by using the right video marketing strategies. To do so, an enterprise should know the art of storytelling. Having a story that connects your product with its users, a story that points out some pain points and gives a solution for those pain points is the right way to use video marketing to boost your business.
Also read: Website Loading Time – An important factor in SEO ranking
Helps you rank in the featured snippets:
Google snippet is a revolutionary feature brought in Google. These snippets are the answers to your researches. When you ask something on google, the result that google finds most appropriate gets featured at the top of the webpage, after the ads. This is known as a featured snippet. You can optimise your video to rank in google searches. If your video solves users problems and has something interesting to show, you are bound to get featured. And featuring in a google snippet will help you derive enormous traffic at your website. Having said that, video marketing is the perfect marketing tactic to help you expand when more people are introduced to your brand through a video, it improves your credibility exponentially.
Encourages users towards video shopping:
True it is that if the content in your video is effective it will encourage a lot of people to engage with your services and products. We know that most of the Gen Z crowd is familiar with social media platforms like Snapchat and Instagram and the digits show it very well. According to a survey that took place in June 2020, about 51% of the android users who have Snapchat on their phones used it every day to watch stories and video content. It is no hoax that a large part of the crowd engages in social media platforms like Instagram and Snapchat to view content.
The videos there are short and quick but have a huge impact on the users. And now marketers can even attach links to their videos. When you broadcast a video that has the link of your product or service attached to it, people can instantly reach your website and have a look at all the services and products that you are offering. This feature makes it very easy for the right customer to reach you without applying any extra effort or doing paid promotions. This feature makes the videos more feasible and effective.
How to make content-rich videos for your business?
To make content-rich videos for your business it is important that you know what are the pain points of your customers and how can your products and services help them solve these issues and thus, give them relief. In order for your brand to have the right marketing strategy, it should know how to grab the audience’s attention. To make that possible you must have a perfect video marketing strategy. So when you plan to make a video for your business keep these points in mind-
Make a plan: Every time you decide to make a video to promote your products, ask yourself whether it is goal specific? Do I have a plan? And then prepare a script and go about with it.
Tell people what you know: When you tell people something which you have complete knowledge of, people trust you and this makes your idea more credible. In the future more and more people will look forward to your content and customers will become regular as well. This factor is very important while building brand rapport. Know about the top content growth tips to drive quality traffic here.
Research: Research gives you an edge over your contenders. When you research you know what additional edits or pieces of information you can include in your video to make it flawless.
Once these three things are in place there’s no way your video would not get a good response. Once you get a good response, your business is sure to rise to great heights. Feel free to consult the best digital marketing company to get maximum views on your video that can drive good sales to your website.
